Clear product information
Titles, images, variations, pricing, availability, specifications and delivery expectations should be easy to understand.
Strong mobile shopping
Most campaign visitors may arrive on phones. Product discovery, filters, cart and checkout must be comfortable on smaller screens.
Reliable checkout and payments
Test successful payment, failed payment, address validation, shipping, tax and confirmation journeys before spending on traffic.
Trust and policy pages
Show contact information, delivery, returns, privacy and terms that reflect the real business. Unsupported urgency and fake reviews damage confidence.
Analytics and campaign attribution
Product views, add-to-cart, checkout and purchase events should be measured using the approved analytics and advertising setup.
Fulfilment readiness
Inventory, packaging, shipping, customer communication and returns must work operationally. Website conversion is only one part of ecommerce performance.
Customer support
Make it clear how buyers can ask questions before and after purchase. Fast, accurate support protects both conversion and reputation.
Improve before scaling
Begin with controlled traffic, review drop-off and customer feedback, fix the highest-impact problems and then increase spend gradually.