Review live work
Open completed websites on desktop and mobile. Check whether the offer is clear, the design fits the client and the contact journey works.
Ask what is genuinely custom
Clarify whether the company changes only colours and text inside a theme or plans the structure and visual direction around the business.
Compare the written scope
The proposal should identify pages, features, content responsibility, integrations, revisions, timeline, ownership, hosting and support.
Discuss search foundations accurately
A professional build can include crawlable pages, metadata, headings, sitemap, schema and performance work. Be cautious of guaranteed rankings or claims that one plugin completes SEO.
Check mobile quality
Do not accept a desktop screenshot as proof. Test navigation, buttons, forms, typography and media on a real phone.
Look for business understanding
The company should ask about customers, services, competitors, trust requirements and desired outcomes—not only colour preference.
Confirm communication and support
Know who approves decisions, how revisions are handled and what happens after launch.
Use a relevant demo
A useful demo shows live examples or a workflow connected with your requirement. It should help you evaluate the direction without pressuring you into an immediate purchase.